Assistant Marketing Manager (Content)

Responsibilities:

Content Marketing

- Devise, develop, update and review a variety of content resources for corporate and product marketing. Optimize high-quality content (such as branding materials, brochure, case studies, social media, website, press releases & invitations, newsletters, advertising copy, videos) to create best-in-class experiences that deliver a professional and appealing image for the corporate brands and products
- Collaborate with cross divisions including sales, product, strategy and leadership teams to produce relevant content materials
- Serve as an exemplary writer and copy editor for marketing collateral
- Ensure message and content consistency across different company platforms. Measure, analyze and optimize content performance

Public Relations and Corporate Communications

- Coordinate with Group companies, PR and newswire agencies for PR and corporate communications related activities to maximize positive coverage of corporate brands and products in local and overseas markets
- Draft press releases and invitations, assist in media pitching to drive media exposure
- Prepare news clippings report, AVE report and PR report when needed to review the performance of PR activities

Others

- Support marketing activities involving industry and corporate events, digital and social media campaigns
- Provide general support to daily operation of marketing team including database management, lead assignment, market research, report preparation, team coordination

Requirements:

Bachelor's degree in Journalism / Communications / Marketing / Language or related disciplines
Minimum 4 years’ proven track record in content development, marketing communications and/ public relations
Relevant experience in a large brand / digital/ PR agency for B2B IT industry is preferred
Excellent copywriting and editing skills a pre-requisite and be a confident communicator
Basic knowledge in SEM & SEO and digital marketing
Well-rounded marketer with strong multi-tasking skills, ability to handle ad-hoc tasks
Independent, attention to details with good business acumen. A strong sense of ownership with problem solving and decision-making skills
Good team player with excellent interpersonal skills
Excellent written and verbal skills in both English and Chinese
Less experience will be considered as Marketing Specialist